Linking psychological variation, behavioral heterogeneity, and transmission
John M. Drake
Odum School of Ecology & CEID, University of Georgia
Evolutionary Demography Society · EvoDemoS 11
Colorado State University, Fort Collins
June 17, 2026
Kerri-Ann Anderson
Pej Rohani
Mike Cacciatore
Glen Nowak
One vaccine, one recommendation — and uptake splits sharply by age.
Influenza vaccination coverage runs roughly twofold across age — about 36% in younger adults to about 70% at 65 and over — under the same recommendation. Source: US CDC FluVaxView.
Each of these is supported by our data (not shown). But the impulse behind them — the idea of an information-deficit, tell people more and tell it better — rarely changes behavior, because it fails to understand the problem.
None of these reaches the cognitive part: how a person prefers to make the decision in the first place.
Glen Nowak
Groopman J. & Hartzband P. (2011). Your Medical Mind: How to Decide What Is Right for You. Penguin Press. The book describes the three orientations we carry through the talk.
The “medical mind”: three stable dimensions of how a person engages a health decision.
A nationally representative NORC AmeriSpeak survey places each adult on the three continua; the combined score spreads broadly across the population (mean ≈ 0.63). To our knowledge, the only representative measurement of vaccine decision-making spanning the entire US adult population.
In hierarchical regression on two nationally representative samples, decision-making preference is entered last — after demographics, perceived knowledge, physician recommendation, and other vaccine attitudes — and still adds independent signal:
Anderson, Nowak, Cacciatore, Rohani & Drake (2025), Vaccine 65:127804. OLS hierarchical regression; NORC AmeriSpeak national samples (2016, N ≈ 1000; 2018, N ≈ 1015).
Mean disposition is modestly higher in older age groups, while every age group spans nearly the full range — measured across people at one time.
Disposition maps onto vaccination through a steep logistic curve. Holding age fixed, a person at the 10th percentile of disposition vaccinates with probability 28%, one at the 90th percentile with probability 71% — a 43-point swing within the population. The shift in group means across age, by contrast, moves it only about 9 points.
Flu vaccination by stated intent, from a 2023→2024 panel (intent measured in 2023, vaccination behavior in the same people in 2024): ~85% of those who say they will “definitely” get one do, versus ~55% of “probably,” ~15% of “probably not,” and ~4% of “definitely not.”
Implied effort to convert one person (the inverse of the conversion rate), by stated intent, for two vaccines. The familiar flu vaccine stays cheap from the willing (~1.2) to the merely probable (~1.8); a novel vaccine — the updated COVID shot — climbs about fivefold (~1.25 to ~6).
Everything so far is cross-sectional: disposition by age, measured across people at one time.
That cannot distinguish a life-course effect (people change as they age) from a cohort effect (generations differ). The two are confounded.
Separating them needs longitudinal data that follows people over time.
If it is cohort, the population’s disposition mix is non-stationary — uptake will drift as generations replace one another.
Hypothesis: Small, age-graded differences in disposition → modest shifts in coverage → changes in epidemic timing, size, and mortality?
Following that chain requires a model that carries individuals, not group averages.
The age-structured SIRVD compartments split each age group only by vaccination status, so disposition enters as a single group-level rate — the within-age spread has nowhere to live.
50,000 agents. Each carries age and disposition.
The ODE had to average disposition within age. The agent model keeps age and disposition separate.
Each agent’s age and disposition feed contact, infection and death, and the vaccination decision; a fixed budget pays the cost of coverage. The ODE must average disposition within age; the agent model keeps them separate.
Seasonal and pandemic share one virus — the same transmissibility (R0 = 2.0) — and differ only in the population’s immunity: the seasonal epidemic meets prior immunity and a pre-vaccinated public (effective R ≈ 1.4), the pandemic a fully susceptible one (effective R = 2.0). The pandemic is worse not because the pathogen changed but because the population is susceptible.
With disposition averaged within age and no targeting, the compartmental trajectory falls inside the agent model’s stochastic envelope. Agent model: 50,000 agents, 51 replicates per scenario; R0 = 2.0, exponential infectious period (mean 3 days).
The experiment crosses two factors — how we represent people, and how we target the campaign. Three targeting rules, each spending the same total effort:
They differ only in where the effort goes, not how much.
Under pandemic conditions with a steep cost of coverage, the same vaccination effort averts about three times as many deaths when individual disposition is represented (median 14 per 50,000) as when it is averaged within age (median 5).
Frailty selection makes a cohort’s mortality hazard bend below every member’s still-rising hazard (Vaupel & Yashin 1985); averaging disposition within an age group hides behavioral variation in exactly the same way.
Two age-structured layers run through this talk: behavior — who contacts whom, measured by POLYMOD, and who gets vaccinated, measured by the NORC survey — and cognition, how a person is disposed to decide. Cognition is upstream of behavior, and it is where our interventions land.
Decision-making disposition — the overlooked, cognitive layer — is itself patterned by age: a trait to set beside the mortality and fertility schedules demographers study.
What it points to:
John M. Drake · Odum School of Ecology & CEID, University of Georgia
Supported by the U.S. National Science Foundation — PIPP Phase I: Heterogeneous Model Integration for Infectious Disease Intelligence (DEB-2200158). With thanks to my collaborators, the AmeriSpeak / NORC survey teams, and the survey participants whose answers made the empirical work possible.
Replicate-to-replicate variability falls as population size grows but remains substantial at N = 50,000.
Two items anchor each continuum: Naturalist–Technologist, Doubter–Believer, Minimalist–Maximalist.
Left: lasso variable importance for stated vaccination intent (overall R² = 0.62) — retained predictors draw from all four frameworks, including the Medical Mind disposition items (Q16). Right: survey items mapped to the Health Belief Model, Theory of Planned Behavior, and COM-B, with the Medical Mind items forming a construct of their own. Survey analysis: Anderson et al.
Implied effort to convert one person (the inverse of the conversion rate), by stated intent, for a familiar (flu) and a novel (COVID) vaccine. Across the willing, cost rises ~1.5x for flu but ~4.8x for COVID; the familiar curve is flat, then jumps — the piecewise shape the model carries.
| Predictor | Confidence | Hesitancy | History | Intent |
|---|---|---|---|---|
| Block 1 — Demographics | ||||
| Gender (M=1; F=2) | 0.04 | 0.24** | -0.09 | -0.15* |
| Age | 0.00 | 0.00 | 0.02*** | 0.02*** |
| Race (Non-Wht=0; Wht=1) | -0.17*** | -0.28** | -0.10 | -0.16* |
| Household Income | -0.01 | -0.01 | 0.00 | -0.01 |
| Education | -0.01 | -0.13*** | -0.03 | 0.00 |
| R² (%) | 2.7*** | 7.5*** | 14.5*** | 14.5*** |
| Block 2 — Information | ||||
| Perceived Flu Knowledge | 0.22*** | -0.05 | 0.23*** | 0.18*** |
| Healthcare Rec. (Y=1; N=2) | -0.20** | 0.27** | -0.58*** | -0.55*** |
| Inc. R² (%) | 9.4*** | 5.6*** | 17.1*** | 15.6*** |
| Block 3 — Flu Impacts | ||||
| Flu Seriousness | 0.13** | 0.06 | 0.16*** | 0.25*** |
| Flu Spread | 0.04 | -0.14** | 0.15*** | 0.11* |
| Inc. R² (%) | 2.8*** | 1.8*** | 4.6*** | 5.3*** |
| Block 4 — Vaccine Attitudes | ||||
| Vaccine Confidence | N.A. | -0.52*** | 0.23*** | 0.31*** |
| Vaccine Hesitancy | -0.30*** | N.A. | -0.22*** | -0.26*** |
| Access Difficulty | 0.16** | 0.00 | -0.01 | -0.01 |
| Inc. R² (%) | 15.9*** | 15.4*** | 11.5*** | 15.2*** |
| Block 5 — Health Decision-Making Preferences | ||||
| Decision-Making Preferences | 0.27*** | -0.13* | 0.13** | 0.17*** |
| Inc. R² (%) | 3.5*** | 0.45* | 0.49** | 0.65*** |
| Total R² (%) | 34.3 | 30.8 | 48.2 | 51.2 |
Anderson, Nowak, Cacciatore, Rohani & Drake (2025), Vaccine 65:127804. OLS hierarchical regression, NORC AmeriSpeak 2016; standardized coefficients, blocks entered in order. N = 1001 (Confidence, Intent), 998 (Hesitancy), 978 (History). N.A. = outcome itself enters as a predictor. p<0.05, p<0.01, p<0.001.
| Predictor | Confidence | Hesitancy | History | Intent |
|---|---|---|---|---|
| Block 1 — Demographics | ||||
| Gender (M=1; F=2) | -0.03 | 0.02 | -0.02 | 0.06 |
| Age | -0.01*** | -0.01* | 0.01*** | 0.01*** |
| Race (Non-Wht=0; Wht=1) | -0.11* | -0.22** | -0.03 | -0.06 |
| Household Income | 0.00 | 0.00 | 0.00 | 0.00 |
| Education | -0.02 | -0.04 | 0.05* | 0.04 |
| R² (%) | 0.70 | 3.3*** | 8.1*** | 7.3*** |
| Block 2 — Information | ||||
| Perceived Flu Knowledge | 0.14** | -0.01 | 0.19** | 0.18** |
| Healthcare Rec. (Y=1; N=2) | -0.20*** | 0.11 | -0.64*** | -0.59*** |
| Inc. R² (%) | 9.7*** | 6.0*** | 16.8*** | 15.6*** |
| Block 3 — Flu Impacts | ||||
| Flu Seriousness | 0.09* | -0.06 | 0.17*** | 0.21*** |
| Flu Spread | 0.04 | -0.07 | 0.16*** | 0.16*** |
| Inc. R² (%) | 3.6*** | 3.2*** | 5.4*** | 6.3*** |
| Block 4 — Vaccine Attitudes | ||||
| Vaccine Confidence | N.A. | -0.73*** | 0.24*** | 0.34*** |
| Vaccine Hesitancy | -0.39*** | N.A. | -0.24*** | -0.32*** |
| Access Difficulty | 0.10* | 0.02 | -0.06 | -0.15* |
| Inc. R² (%) | 31.8*** | 32.1*** | 13.7*** | 20.5*** |
| Block 5 — Health Decision-Making Preferences | ||||
| Decision-Making Preferences | 0.41*** | -0.14** | 0.00 | 0.04 |
| Inc. R² (%) | 6.6*** | 0.4** | 0.0 | 0.0 |
| Total R² (%) | 52.4 | 45.0 | 44.0 | 49.7 |
Anderson, Nowak, Cacciatore, Rohani & Drake (2025), Vaccine 65:127804. OLS hierarchical regression, NORC AmeriSpeak 2018; standardized coefficients, blocks entered in order. N = 1015 (all outcomes). N.A. = outcome itself enters as a predictor. p<0.05, p<0.01, p<0.001.